Street Press Distribution

Passing Out Distribution is South Australias NO.1 street press distribution company with 29 titles being distributed on a regular basis. Passing Out delivers at least 90% of all street publications in the Adelaide city and suburban marketplace.


That's over 2 million publications every year!

With 21 years of reliable distribution of street publications under our belt, we have become a valuable resource for street press publishers. We have accumulated the most extensive database - 2800 venues at last count of which about 1800 accept more than one magazine title. More than half only receive publications from us.

Title Description Primary Distribution Frequency
The Adelaide Review An Adelaide Institution Where those with money spend it! Monthly
FJ (Fashion Journal) National Fashion Publication Fashion Clothing Retailers Monthly
Mixdown Music and Stage equipment Music and Show equipment sale and hire Monthly
Scenestr Art, Film and Music Magazine Arts, Music, Film and Cinema outlets Monthly
Adelady Food, fashion and fun Cafes, coffee, food outlets Bi-Annual
The GOV Program A Summary of what to find at The GOV Uni, Tafe, coffee shops Monthly
Kiddo Magazine Children & Family publication Cafes, Coffee, Food outlets Bi-Monthly
SA Style Magazine SA Fashion Magazine and more Fashion Outlets, cafes, restaurants Quarterly
The Races Edit The ultimate trackside guide Cafes, coffee, sports clubs Bi-monthly
WEA Course program Employment/assist to work agency, coffee Quarterly
Unley Life Unley Council Publication Blanket coverage of The Unley Council area. Quarterly
Kaleidoscope Charles Sturt Council publication Blanket coverage of The Charles Sturt Council Quarterly
Connections Art Gallery of SA program Café, Coffee, Arts outlet focus Quarterly
Bar Guides Adelaide's city bars food outlets non-licensed, Uni/TAFE/Tourism Quarterly
Restaurant Guides Adelaide's city cafes Tourism, accommodation focus Quarterly
The Vine Burnside Village Glossy and more Passing Out Rack coverage Bi-Annual
Hot 100 Adelaide Review Top 100 Wines Wineries, Bottleshops, selected restaurants Bi-Annual
Programs- Various and many Festivals incl. Fringe, Barossa & Adel Film Blanket coverage of Metro Adelaide Annual


Through strategic placement, day-time delivery and careful monitoring of copies collected, we have set a standard that is unique in the Adelaide market. We deliver directly into stores during business hours, removing any old copies and tidying the site (which our outlets certainly appreciate) We don't drop bundles of magazines on doorsteps and run.

Passing Out's high quality distribution and consulting for our publishers provides ongoing, valuable market feedback alerting them to market trends and changes to any readership take-up rates. Databases are updated weekly.

All of our publishers expect in excess of 90% of their copies to be read and taken. We achieve minimum wastage by counting returns, determining what every site needs and adjusting the delivery number accordingly.

As Street press publications are given away, they rely on advertising for their existence. Maximizing readership is the key, integral role entrusted to Passing Out to maximize the success of street press publisher campaigns. Half-read publications with cheap distribution models wont keep advertisers for long.

The Rack

From early 2006, Passing Out started introducing our own display racks into high traffic areas to a vast number of cafes, coffee shops and take away outlets to guarantee the presentation of our clients publications. Passing Out provides The Rack to 300 venues throughout the Adelaide CBD and suburbs.

  • Often the number of street press publications and the leaflets exceed the space provided by many outlets. This leads to messy piles and your message being lost!
  • The Rack holds 6-8 publications and a significant number of leaflets.
  • They are for exclusive use of Passing Outs clients. While venues are able to have other display racks, most are happy with the range Passing Out supplies and use us solely.
  • We deal with managers and owners of these outlets they want us and your product in their venue!
  • The outlets that have The Rack know we offer the best range, remove outdated material weekly, tidy the site and increase their business. The availability of quality free street press and entertainment programs and leaflets ensure their customers keep coming back!
  • It is a dynamic marketing tool as approximately 33% of its contents are changed over weekly and 90% over the month.




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